Some SEO tools promise to deliver. Senuke – a backlinking tool – doesn’t promise to deliver…it delivers! We are living in an internet era. With the internet and the World Wide Web revolution, individuals and businesses are busy setting up websites. The main aim of having a website is to reach more people around the globe.
Creating a website is one thing, but getting visitors to the website is another. A website with zero visitors is a waste of valuable resources (setting up the site cost you money; you are now paying to have it hosted, right?) The main question in the minds of many (especially newbies) is – how do I get traffic to my website? Read on to find out how.
In the internet world, two types of traffic exist: Paid traffic and Organic (or natural) traffic. (Our focus will be on organic traffic).
This covers any kind of advertisement done to drive traffic to a website. A variety of paid advertisement activities that generate paid traffic exist. Examples of popular sources of paid traffic are pay per click (PPC), pay per action etc. The adverts are designed in a way that when the customer clicks on the link or banner ad, they are directed to a special page called the landing page, capture page or the squeeze page.
Organic traffic, also referred to as natural traffic, is website traffic you don’t pay for. Although this traffic occurs naturally, you need to engage in some activities to boost it. A number of techniques (both ethical and unethical) for increasing natural web traffic exist. Together, these techniques are referred to as Search Engine Optimization (SEO) Techniques. The main aim of SEO is to increase your website’s ranking on search engines’ natural results. The higher the ranking on search engines, the higher the chances that people will click on your website (very few people go beyond the first page of search results).
Unethical (or black hat) SEO techniques attempt to improve websites rankings in ways not approved by search engines. Some of these techniques include cloaking, keyword stuffing, invisible texts, doorway pages, and more.
On the other hand, ethical (or white hat) SEO techniques improve your website ranking in ways approved by search engines. Techniques here include use of keywords & keyword phrases, keyword density, page names, link to others (you can use software like this one to do this), social networking, graphics and site design.
Let us have a closer look at these white hat (ethical) SEO techniques.
Keywords are very important in SEO. Search engines rank your website based on particular keywords. For this reason, you need to conduct a research on the keywords you need to optimize. Tip: Choose a keyword with relatively high searches but with relatively lower competition. You can use the Google AdWords: Keyword tool for this.
Instead of focusing on single words, try using keyword phrases. Have your target keyword within optimized phrases. For better results, try sticking to one subject and one keyword phrase per page.
Let keywords and keyword phrases flow naturally. Do not force the keywords or phrases where they don’t appear natural.
Most search engines consider keyword density in a website when ranking it. Simply put – how often does your target keyword appear on the page you are optimizing? Search engines hate keyword stuffing. In fact, Google penalizes websites with keyword stuffing by not ranking them at all.
A traditional black hat technique involved adding tons of keywords and phrases in a website and marking them as ‘invisible’. This technique cannot work today. Today, this technique will lead to an automatic ban of your website from search results.
Although there are no set rules regarding keyword density, 1% to 3% works perfectly. To calculate keyword density, take the number of times you have repeated the keyword in the post/page and divide it with the total number of words in the post/page. Multiply the final answer with 100 to get a percentage result. For instance, if you have used the phrase “search engine optimization” 6 times in a 500-word post, the keyword density is 1.2% (i.e. (6/500)*100).
Always have titles to your pages and posts. If possible, include the target keyword or keyword phrase in the title. Google, arguably the largest search engine in the planet, displays results as links using page titles.
Links, Links and More Links
Google likes links, both internal and external.
External links are links to your website from other websites. Links from other websites to your site are very important in deciding your website ranking on major search engines like Google. You need to exchange links with other related websites.
Traditionally, you needed to search the internet manually for related websites, then request for link exchange from the owners. This was hectic and time-consuming. Today, the process of link building has been made easier thanks to automation tools, software that automatically gets backlinks for your website. The tool automates a process website owners had to do manually. The state of the art software searches the internet for high quality links and gets backlinks for you, ultimately boosting your website ranking in search engines.
Internal links (also referred to as hyperlinks) are links connecting one part of the webpage to another. To optimize a page, use target keywords and keyword phrases in anchor text (text that appears in place of a link). Avoid things like “click here to learn more about the world’s leading link building tool” instead, have something like “Learn more about link building through our latest Review article, the world’s leading link building tool”
Social networking sites like Facebook, twitter, Google+, Tumblr and others are a good way to promote your website. Engage people on social networks and encourage them to visit your site by sharing links to your site. The main word here is “engage”.
Not all images are good for SEO. Although flash is good for your visitors, it’s not good for SEO. Search engines are likely to skip over it.
When you include images in your website, remember to include <alt> attributes (alternate text) and an image sitemap. You can have your keyword on the alt text.
Search engines love a well-organized website. Design your website properly and remember to include a site map.
NB: A backlink tool helps you get thousands of high-quality backlinks, backlinks increase your site ranking, a high site ranking increase traffic, traffic gets you leads, and finally, leads get you sales. It’s that simple!