The Different SEO Analysis Tools

It is important to distinguish between the different categories of tools because they do not all have the same functions, and as a result, some complement each other while others can be duplicated.

Free SEO Tools

Free is a strong argument when you are at the head of a small business, a blog, or when you want to limit the budget allocated to your website. If this is your case, you will be happy to know that there is an abundance of free SEO tools. The user can be totally or partially free. For having tried a lot of them, I suggest that you treat only those that seem really relevant to me.

Google Search Console

It is essential to use to follow the evolution of its traffic from Google. This free SEO tool made available to webmasters by the search engine giant allows you to trace the origin of your visitors from organic traffic, identify the queries that led to your pages and see the evolution of their positioning.

You can make a manual indexing request for your pages in case the Google robots are missed.

As if that wasn’t enough, Google’s free SEO tool also helps identify your backlinks (referring domains). However, it does not provide data about the value of these links. For a free tool, we will largely be satisfied with it.

Google Analytics

Another free SEO tool from the biggest search engine: Google Analytics. It allows you to analyze your website traffic. We no longer present it, and for that, I will not go on forever on this subject. Google Analytics informs you in particular on time spent by users, the bounce rate, the number of page views… In short, it is a major ally in traffic analysis. It offers the possibility of adapting the content of the pages of your site to the behavior of the users.

Speed ​​Insights Page

Page Speed ​​Insights is a website speed analysis tool. The Google algorithm takes into account the loading speed of sites to establish its ranking. In general, a site that loads slowly leads to a bad experience for its users. By measuring the loading speed of your site via Google Speed ​​Insights, you will have access to a multitude of solutions to improve your score. The tool allows you to judge the performance of your site on mobile and computer. It is also essential to check that its website is functional. The solutions provided by Page Speed ​​Insights are often quite technical, and if caching, Jquery and CSS are not familiar to you, you will need to go through plugins to apply its recommendations.

SEO tools: a keyword research guide

Keyword research is useful for many reasons. It allows you to know the questions and requests of your target, the positioning of your competitors, and to define yours.

Google Keyword Planner (free) (available if you have a Google Ads account)

This tool offered by Google helps you find the right keywords for your Ads campaign: you can serve your ads to the audience you want.

Its use is simple; you type in the search bar of the tool the expressions, terms, semantic fields related to your business, your project, your product, and the keyword planner will drop you a list of relevant keywords for your activity. Once this step is done, you can add its keywords to your advertising strategy, finalize, and launch your online advertising campaigns.

Following the creation of your Google Ads account. You will have access to various and varied actions (such as creating ads, analyzing your ads, establishing budgets, and the one we are interested in here: planning your keywords).

Completely accessible, you will have access to a large panel of keywords that will give you ideas for content creation. It also allows you to position yourself on your specific keywords, thanks to the proposal of terms close to what you type in the internal search bar.

However, it does not make it possible to distinguish the search volume according to the type of device (mobile, pc, etc.). But other tools allow you to.

Do not hesitate to use other tools in addition to your Google Ads account; it will only be beneficial to you.

SemRush (exists in free version) 

SEMRush is an essential tool for tracking SEO trends in your industry. It provides you with the most used keywords but also specific, for example, by those used by your competitors and leaders in your industry. Thus, if well used, you will be able to appear among the sites better positioned on Google. It is a very complete and powerful tool; it is a must-have to manage all of your natural referencing: among its (many) features, you can:

  • know all the keywords used in your sector
  • give you ideas for content to create and keywords to use
  • get detailed information about your competition.

AnswerThePublic (free)

This platform helps you to know the questions that Internet users ask themselves, according to the keywords you use.

It will also help you imagine new relevant content: it’s ideal for giving you ideas for content that will answer the questions most frequently asked by Internet users and thus to position you and redirect traffic to your site.

Ubersuggest (free)

Ubersuggest is a well thought out tool that will tell you the volume of keywords you enter in the internal search bar. You will know the relevance and interest of Internet users for them and will suggest associated keywords.

It is an intuitive, fast, and efficient tool. So go ahead, test it!