SEO tools: a keyword research guide

Keyword research is useful for many reasons. It allows you to know the questions and requests of your target, the positioning of your competitors, and to define yours.

Google Keyword Planner (free) (available if you have a Google Ads account)

This tool offered by Google helps you find the right keywords for your Ads campaign: you can serve your ads to the audience you want.

Its use is simple; you type in the search bar of the tool the expressions, terms, semantic fields related to your business, your project, your product, and the keyword planner will drop you a list of relevant keywords for your activity. Once this step is done, you can add its keywords to your advertising strategy, finalize, and launch your online advertising campaigns.

Following the creation of your Google Ads account. You will have access to various and varied actions (such as creating ads, analyzing your ads, establishing budgets, and the one we are interested in here: planning your keywords).

Completely accessible, you will have access to a large panel of keywords that will give you ideas for content creation. It also allows you to position yourself on your specific keywords, thanks to the proposal of terms close to what you type in the internal search bar.

However, it does not make it possible to distinguish the search volume according to the type of device (mobile, pc, etc.). But other tools allow you to.

Do not hesitate to use other tools in addition to your Google Ads account; it will only be beneficial to you.

SemRush (exists in free version) 

SEMRush is an essential tool for tracking SEO trends in your industry. It provides you with the most used keywords but also specific, for example, by those used by your competitors and leaders in your industry. Thus, if well used, you will be able to appear among the sites better positioned on Google. It is a very complete and powerful tool; it is a must-have to manage all of your natural referencing: among its (many) features, you can:

  • know all the keywords used in your sector
  • give you ideas for content to create and keywords to use
  • get detailed information about your competition.

AnswerThePublic (free)

This platform helps you to know the questions that Internet users ask themselves, according to the keywords you use.

It will also help you imagine new relevant content: it’s ideal for giving you ideas for content that will answer the questions most frequently asked by Internet users and thus to position you and redirect traffic to your site.

Ubersuggest (free)

Ubersuggest is a well thought out tool that will tell you the volume of keywords you enter in the internal search bar. You will know the relevance and interest of Internet users for them and will suggest associated keywords.

It is an intuitive, fast, and efficient tool. So go ahead, test it!